Volkswagen, shortened to VW, is a German automaker founded on 28 May 1937 by the German Labour Front under Adolf Hitler and headquartered in Wolfsburg. Volkswagen is one of the global leaders in the automotive industry and the largest European car manufacturer. The Volkswagen logo comprises of the company’s initials – a “V” placed over a “W” – and both these letters interact superbly with each other. The blue color in the Volkswagen logo symbolizes excellence, reliability, and class – whereas the white color depicts nobility, purity, and charm. The Volkswagen logo is widely credited as one of the most memorable and popular logos in history. Volkswagen is German for "people's car", and the company's current international advertising slogan is just "Volkswagen". American English pronunciation is approximate "volks wagon".