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MERCEDES-BENZ
Founded: 1926
Founder: Karl Benz / Gottlieb Daimler
Headquarters: Stuttgart, Germany
Official Site: www.mercedes-benz.com
Mercedes-Benz is a global automobile marque and a division of the German company Daimler AG. The brand is known for its luxury vehicles, buses, coaches, and lorries. It is also the name of the world's oldest continuously produced automobile line. Although the evolution of the logo comprises more than 120 years, most of its life it has been represented by today’s badge — the triangle star, one of the most well-known logotypes in the car industry. The logo comprises of an illustration of a three-pointed star that symbolizes the company’s “domination of the land, the sea, and the air”. It was first introduced in 1909. In 1926, after the merging of Benz and Daimler, which resulted in the inception of a new german automobile brand – Mercedes-Benz, the actual trademark was finally developed. It is a star of three pikes embosomed with a bordering with laureate wreath and the brand name on it, which still designates Mercedes cars. Since then the logo has experienced insignificant amendments, the bordering of laurel wreath morphed into an unpretentious circle.
