McLaren Automotive ( McLaren) is a British automotive manufacturer of luxury, high-performance sports cars. According to McLaren, “The revamped logo that first appeared in 1997 featured a streamlined speed mark which bears similarities to the vortices created by our rear wing. It appeared at the top of our cars’ side-pods. They evoke the aggressive markings found on predatory animals and insects.” In 1991, the three chevrons of the logo were replaced by just one, and the font was modernized. Reflecting on the sport’s international growth, the ‘Speedy Kiwi’ disappeared in 1981 to be replaced by the McLaren International logo. It was designed by Raymond Loewy and evokes a chequered flag. To mark their move to the McLaren Technology Centre, the McLaren logo was refined and updated in 2002 with a more modern design; the now-familiar speed mark was retained.