
MAZDA
Founded: 1920
Founder: Jujiro Matsuda
Headquarters: Fuchū, Aki, Hiroshima, Japan
Official Site: www.mazda.com
Mazda's company website states that its name is derived from Ahura Mazda, with Mazda meaning wisdom. Ahura Mazda the god of light, intelligence, and wisdom from the first civilization in West Asia, is also the name of God to Zoroastrians. The company website also notes that the name also derives from the name of the company's founder, Jujiro Matsuda. n 1991, Mazda adopted a corporate symbol which was to represent the sun and a flame standing for heartfelt passion. This is commonly referred to in Mazda enthusiast circles as the "Cylon" logo. Shortly after the release of the new symbol, the design was smoothed out to reduce its similarity to Renault. This is sometimes referred to as the "eternal flame" logo. It also represented the design of the rotary engine that Mazda was famous for. The Mazda logo has undergone five major overhauls in its iconic history. The current Mazda logo has been in service since 1997. It features the company’s name features the name underneath a stylized representation of the letter “M”. The distinctive and gently curved “M” is strikingly clever and elegant, developing into the shape of stretched wings. This gives the overall design an “owl-like” attribute, according to some branding experts. The wings are known to exemplify the fact that the company is futuristic, goal-oriented, and innovative.
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