Maserati is an Italian luxury vehicle manufacturer established on 1 December 1914, in Bologna. The company's headquarters are now in Modena, and its emblem is a trident. It has been owned by the Italian-American car giant Fiat Chrysler Automobiles (FCA) and FCA's Italian predecessor Fiat S.p.A. since 1993. The Maserati tagline is "Luxury, sports and style cast in exclusive cars", and the brand's mission statement is to "Build ultra-luxury performance automobiles with timeless Italian style, accommodating bespoke interiors, and effortless, signature sounding power". The trident logo of the Maserati car company is based on the Fountain of Neptune in Bologna’s Piazza Maggiore. In 1920 one of the Maserati brothers, artist Mario used this symbol in the logo at the suggestion of family friend Marquis Diego de Sterlich. It was considered particularly appropriate for the sports car company due to the fact that Neptune represents strength and vigor; additionally, the statue is a characteristic symbol of the company’s original home city. The Maserati logo comprises of a white trident on a blue background, symbolizing Neptune’s trident at Bologna’s Piazza Maggiore. The tagline, “Excellence through passion”, in uppercase characters is placed below. The Maserati logo was first introduced in 1926 when the brothers produced their first Tipo 26 model.