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LEXUS
Lexus is the luxury vehicle division of Japanese car maker Toyota. The Lexus marque is marketed in more than 70 countries and territories worldwide and has become Japan's largest-selling make of premium cars. It has ranked among the 10 largest Japanese global brands in market value. Lexus is quickly becoming a strong competitor to Mercedes-Benz, BMW, and Audi which are some of the best-selling luxury automobile brands in the world. Molly Designs and Hunter Communications were assigned to create a logo for the brand. The first version of the badge consisted of letter L which was encased inside an oval theme of steel gray. Representatives of Toyota said that the logo was the adoption of a precise mathematical formula. The first autos with a new logo on their body were resented in 1988 at the Chicago, NY, and LA Auto Show. The Lexus logo features a steel gray theme which depicts creativity, perfection, sophistication, and modernity.
