Land Rover is a car brand that specializes in four-wheel-drive vehicles, owned by British multinational car manufacturer Jaguar Land Rover, which has been owned by India's Tata Motors since 2008. The Land Rover name was originally used by the Rover Company for the Land Rover Series, launched in 1948. It developed into a brand encompassing a range of four-wheel-drive models, including the Defender, Discovery, Freelander, Range Rover, Range Rover Sport, and Range Rover Evoque. The famous green logo dates back to 1989 as the black nameplate was finally replaced with a proper logo. It acquired a regular oval shape and all the inscriptions except for the company’s name were discontinued. The Z-shaped line, connecting Land and Rover words, turned into two small signs which are believed to reflect the company’s motto ‘Above and Beyond’. One of the most iconic car logos in history, it has undergone only a few modifications in more than six decades. A theory suggests that the emblem was actually inspired by a pilchard tin, as the designer was having his lunch when he created it. The current Land Rover logo is an all green oval with the company’s name on it. The oval is framed with a white border. It is a vivid green with the Land Rover inscription painted white. The green color might stand for vitality and reflect the spirit of the brand, which is wandering far away from grey roads, closer to nature. The white letters embody purity and dignity.