Automobili Lamborghini S.p.A. is an Italian brand and manufacturer of luxury supercars, sports cars, SUVs based in Sant'Agata Bolognese, and tractors Lamborghini Trattori in Pieve di Cento, Italy. The company is owned by the Volkswagen Group through its subsidiary Audi. The Lamborghini logo is in the shape of a shield that is filled with a black background and outlined with gold. Across the top of the shield is the word Lamborghini in capital letters above an image of a golden bull. There are two reasons for the use of a bull in the Lamborghini logo: The first reason is that the company's founder Ferruccio Lamborghini was born in Taurus. Furthermore, the company’s founder had a passion for bullfighting and he would regularly attend bullfighting events. Therefore, Ferruccio Lamborghini believed that this was the perfect image to use on his company’s logo as it was a reflection of himself. The second reason that the bull was used as part of the logo is that there are powerful connotations with a bull that Ferruccio Lamborghini. The bull represents Lamborghini sports cars’ power, speed, and prestige. Today, the Lamborghini logo has become synonymous with luxury, speed, power, beauty, wealth, and status.