Jeep

Founded: 1941

Founder: Chrysler

Headquarters: Toledo, Ohio, United States

Jeep is a brand of American automobiles that is a division of FCA US LLC (formerly Chrysler Group, LLC), a wholly-owned subsidiary of Fiat Chrysler Automobiles. The former Chrysler Corporation acquired the Jeep brand, along with the remaining assets of its owner American Motors, in 1987. The original Jeep was the prototype Bantam BRC. Willys MB Jeeps went into production in 1941 specifically for the military, arguably making them the oldest four-wheel drive mass-production vehicles now known as SUVs. The Jeep logo shows a car bonnet surrounded by two rounded figures located on both sides of the bonnet symbolizing headlights of the vehicle. The badge actually uses classic Helvetica Bold typeface. At the same time, green vertical lines can also be found here. They are used to typify grills located between the headlights. As a rule, the word “Jeep” is located above the grill and car bonnet on the dark-green background. The word “Jeep” was registered as a trademark in 1963 without a or logo or any sort of emblem. The dark green color in the Jeep logo represents uniqueness, originality, prosperity, and growth, whereas the white color stands for the charm and elegance of this iconic brand.