Jaguar is a British car manufacturer founded in 1922, is now a division of Jaguar Land Rover owned by Tata Motors, which purchased it from Ford in 2008. The earliest version of the Jaguar logo was introduced in 1935, but the current “leaping jaguar” logo was unveiled years later in 1945. A large white spotted feline, Jaguar has been a traditional symbol of speed, strength, and power. The latest Jaguar logo, updated in 2012, is designed in silver, metallic grey, and black colors. As long as it is a tridimensional figure, gradient colors are used to highlight the shades that make the jaguar posture look rich and animate. The most frequent colors used in the Jaguar logo are black, golden, and metallic grey. While the black color embodies elegance, integrity, and high performance, the metallic grey and silver colors are a perfect illustration of sophistication, modernity, and perfection. However, the emblem that can be seen on radiator grills and wheels has the red font on several models to stress on performance and passion.