Infiniti is the luxury vehicle division of Japanese automaker, Nissan. Infiniti officially started selling vehicles on November 8, 1989, in North America. The brand was created around the same time as Japanese rivals Toyota and Honda developed their Lexus and Acura premium brands. The shape of the Infiniti logo is a stylized numeral 8. According to the company, the Infiniti badge has a double meaning, as stylized representations of both a road extending into the horizon and of Mount Fuji, reflecting its Japanese origins. The color of the Infiniti badge is metallic silver. It looks great on car bodies, adding elegance and style flavored by luxury notes. Infiniti logo symbolizes a special approach established by the new brand which is based on luxury, performance, and aspiring for new horizons and edges of the automotive industry.