The Ford Motor Company (commonly referred to simply as "Ford") is an American multinational automaker headquartered in Dearborn, Michigan, a suburb of Detroit. Starting from 1976, the blue and silver oval became an essential feature of all Ford vehicles. It has become a recognizable symbol of the company, its facilities, and products all around the world and turned into one of the most expensive trademarks. The oval shape has been incorporated since 1912 to advertise the Ford brand as the “hallmark for reliability and economy”. The Ford logo has undergone various modifications throughout the years. Nonetheless, it is widely regarded as one of the greatest and most memorable car logos ever created.