Fiat Automobiles S.p.A. is the largest automobile manufacturer in Italy producing Fiat branded cars and is a subsidiary of FCA Italy S.p.A. which is part of Fiat Chrysler Automobiles. Fiat Automobiles S.p.A. was formed in January 2007 when Fiat reorganized its automobile business and traces its history back to 1899 when the first Fiat automobile was produced. The first Fiat logo consisted of alphabets F-I-A-T. There was an inscribed silver line between every separate letter located on the blue background. The idea to introduce those silver lines was initiated by the chief Fiat designer. He once saw big FIAT letters on the factory building and decided to modify the badge with the spaces inside the logo to make it more stylish and eye-catching. Later these letters had various versions throughout the whole history of the Italian car brand. The new chrome shield-like Fiat logo was introduced in 2006 on Fiat Bravo. It depicts the notion of the “ongoing change”, featuring the company’s name in white color on a red background with a vertically elongated typeface.

FIAT