The famous Citroen logo features a stylized image of double helical gears, paying tribute to Andre Citroen’s engineering background and early gear business. It also looks like a double ‘V’ sign, turned upside down, or a double arrow facing upwards. The logo is completed with a red Citroen inscription below it. The current Citroen logo was unveiled in 2009. Designed by the famous San Francisco-based branding agency Landor Associates, it is a 3D version of the original logo which features slightly less sharp chevrons in a sleek chrome finish. Silver color gives the logo a modern and elegant look, with the red adding passion for car creation.